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Brazilian Blowout

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Frequently Asked Questions

An authentic Brazilian Blowout is our most popular anti-frizz hair smoothing treatment nowadays.

The authentic formula originated in Brazil, using natural ingredients indigenous to Brazil including camu camu, annatto seed, and acai berry.

The very small amount of formaldehyde in the authentic formula is less than in your nail polish.

The light liquid keratin formula bonds to your hair, creating a protective layer around each strand, effectively relaxing frizz, sealing the cuticle, and shielding against any external damage.

Actually, it’s recommended for most hair types and textures, including color-treated hair.

Yes, a Brazilian Blowout will actually improve the health of your color-treated or highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.

No problem. Brazilian Blowout actually works well on chemically treated hair, and helps to improve the condition of your hair by fortifying each strand with essential amino acids.

Yes, however, you must color your hair prior to having a Brazilian Blowout smoothing treatment. If you get a Brazilian Blowout and wish to get a color service at a later date, you should wait 2 weeks.

In our experience, a good candidate for a Brazilian Blowout is anyone who has frizzy, damaged, or processed hair. We’ve performed the treatment on every hair type (fine, coarse, frizzy, curly), as well as hair that’s been permed, Japanese straightened, and even with extensions. In doing so, we’ve found that, with proper dialog and a well-considered application, anyone can benefit from a Brazilian Blowout smoothing treatment.

No, your hair will not lose volume as a result of receiving a Brazilian Blowout. Your hair will maintain its natural volume, and your hair will still receive great bend and memory when blow-drying and/or using a curling iron.

Your hair will be left totally frizz-free, shiny, effortlessly manageable, and with plenty of body and bounce. You will still be able to wear your hair curly or wavy (depending on your natural hair type), and have the freedom to blow-dry your hair smooth and straight in a fraction of the time you spent before receiving a treatment.

If your hair is wavy, a Brazilian Blowout will make your hair appear smooth and healthy. If your hair is very curly, it will minimize frizz while enhancing the appearance of your natural wave or curl. If you have straight frizzy hair, this treatment will eliminate frizz and promote radiant shine.

Hair breakage only occurs when some less experienced or less skilled stylist goes too hard with a flat iron to make hair artificially pin-straight. Instead, our skilled and experienced stylists deftly pass a 450° flat iron to leave in your natural texture (curl or wave) while smoothing out frizz. After a treatment, your hair will be better hydrated, less frizzy, and more resilient to heat styling.

No. You’re good-to-go right out our salon door on to your everyday life without the hassle of having to tie your hair back or avoid styling it or washing it for 3 – 4 days after a salon visit as is the case when using other types of straightening treatments.

That depends on the length of your hair (short, medium, long), type of hair (curly, wavy, straight), hair texture (fine, medium, thick), and desired results. Our prices range from $200 – $350.

If well-maintained (e.g., using the right shampoo), a Brazilian Blowout done in our salon usually lasts 3 – 4 months. When you notice new-growth around your hairline returning in your natural curl pattern (but still without the obvious demarcation between previously treated hair vs. new-growth untreated hair which is, commonly, a problem with other straightening methods), you’ll know it’s time to return to our salon for another beautiful Brazilian Blowout.

Typically, around 75 minutes.

Please call and/or visit our salon.

  • 212-288-4413
  • 1564 1st Avenue (Btw 81 & 82 Streets) New York, NY 10028


Monday 8:00 AM - 7:30 PM
Tuesday 8:00 AM - 7:30 PM
Wednesday 8:00 AM - 7:30 PM
Thursday 8:00 AM - 7:30 PM
Friday 8:00 AM - 7:30 PM
Saturday 8:00 AM - 7:30 PM
Sunday 9:00 AM - 7:00 PM

Main Photo

Client: Erica

Senior Stylist: Pedro

Assistant: Avi

Photography: Keith MacDonald |

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